Label Rouge was developed for poultry through a collective, regional approach involving a region’s entire production sector, from poultry farmers to processing plants. The production of Label Rouge traditional poultry is thus deeply rooted in the French regions.

To emphasize the importance of regional farming traditions, most Label Rouge poultry is identified by a PGI (Protected Geographic Indication), protected by a European patent. Currently there are 34 PGIs for poultry. They provide the “local touch” with a reassurance of guaranteed origin for those who eat the products and the promise of a special flavor that is very typical of each terroir.