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Synalaf | Label Rouge Poultry

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Label Rouge traditional chicken

Among the whole range of foodstuffs produced on farms, chicken was the first species to obtain the Label Rouge in 1965.


Hardy breeds, selected for the quality of their meat and their slow growth (golden or black feathers).

Farming methods

Label Rouge chickens are reared in small, well-lit poultryhouses (400 m² maximum per poultryhouse) in natural daylight. Chicken farms are allowed a maximum of four poultryhouses.

The maximum stocking rate inside the poultryhouse must not exceed 11 chickens per m².

As soon as their feathers are fully developed, the fowl are let outside and allowed to roam free on large grassy and/or shady areas comprising:

  • At least 2 m² per subject for “free-range” traditional chicken (around 1 hectare per poultryhouse),
  • Unlimited range for traditional chicken reared “in total freedom”.

Their feed must contain at least 75% cereals and cereal products during the fattening period.


Label Rouge traditional chickens are not slaughtered until they reach an age ranging between 81 and 110 days, according to the Label Rouge (this is at least twice as old as a standard chicken).

Final Product

Label Rouge chickens are Class A fowl (European standard pertaining to external appearance) and must therefore be perfect in terms of their presentation.

They can be presented as:

  • partially eviscerated (with giblets), i.e. with part of the gut removed
  • ready-to-cook: their mean weight range is between 1.2 kg and 1.7 kg
  • cut into portions as: escalopes, breasts, filets, legs, thighs, drumstick, chicken halves, pre-cut whole chicken
  • marinated and seasoned
  • roasted.
Shelf life

Their shelf life is:

  • 10 days maximum after slaughter for unprocessed whole chickens or chicken portions packaged with shrink film
  • 14 days maximum after slaughter for whole chickens or chicken portions vacuum packed or presented in modified atmosphere packaging (or gas-filled packs)
Cooked products

Several Label Rouges propose ready-to-eat roasted chickens. These are traditional chickens raised exactly the same way as previously described, then roasted without flavor enhancers, phosphates or preservatives.